EFTSURE -

dON’T PAY THE WRONG PEOPLE

Studio 3am was approached by Eftsure - a cutting edge fintech company, to create a full 60s conceptual motion piece conveying the threat of cyber crime and how Eftsure provides the solution.The network grid is impacted by a sophisticated threat, visualised as a crystalline substance that begins to expand and corrupt vital data. The Eftsure logo then sweeps in, cutting through the noise and replicating to highlight the multi layered and expansive nature of the solution. There were a lot of fun techniques and visual metaphors we were able to explore. This was a fun project and working closely with Studio 3am’s creative director Jon Key, I developed the concept, storyboards, animation and created the final 3D visuals.