BAKERS DELIGHT -
keep it real

Collider Studio crafted the latest series in Bakers Delight’s “Keeping it Real” campaign, featuring two striking 3D loaves of bread that serve as powerful visual metaphors for the additives and extra ingredients often found in supermarket loaves. To ensure the CG elements felt grounded and seamlessly integrated into the live-action plates, Collider Studio explored numerous iterations of the glass loaf’s form and materiality. After careful refinement, we achieved a minimalist, sculptural aesthetic that beautifully highlights the intricate fluid and granular simulations within. I was the lead 3D artist on this project and was involved in all aspects of the 3D process.